In fact, this practice of a brand swapping in another star for an endorsement when they offered a lower price wasn’t all that uncommon in the industry. Ruan Tian was probably one of the only people who would dare to play hardball with the brand after being undercut like this.
Of course, when Jiang Lili saw Ruan Tian’s statement online she felt her vision going dark. After all, her star’s decision to completely burn bridges with the brand was tantamount to declaring war, and it would definitely make finding more endorsement deals in the future much more difficult.
In this industry, the general rule was that if a star could bear it, then they ought to just shut up and do so.
Jiang Lili felt like tearing her hair out. She had no idea how she was going to explain this situation to her colleagues in the public relations department.
After Ruan Tian released her statement, the leader who had been in charge of the brand’s decision this time was also dumbfounded. However, that confused feeling very quickly made way for a sea of burning anger.
Because they had found Ruan Tian for the job, did she imagine that they thought very highly of her? Now she even had the courage to point at their noses and say that she would never cooperate with them again in the future? She was dreaming! Ruan Tian, a small spokesperson their head office decided not to use, really dared to pick a fight with their brand? She really had the ambitions of a princess but not the life of one.
Thus, in a fit of rage and humiliation, the person in charge responded forcefully: 【No business cooperation agreement was ever negotiated between our two parties. I would thank Ms. Ruan Tian not to spread nonsense online. P.S. At present, our company has no intentions to cooperate with Ms. Ruan Tian, and we anticipate that there will be no such intentions in the future. 】
He really dared to say anything, and even went on to accuse Ruan Tian of spreading nonsense. He was fully betting that she wouldn’t dare to release the contract she had signed with them because that wasn’t how things were done in this industry.
Meanwhile, Ruan Tian found this a real eye-opener.
How to say it? It had been a long time since she had come across such a shameless person.
She thought he was probably even worse than that little boss who had lorded over her when she had been a small stand-in actress that had constantly delayed paying her salary!
On the side, Zhao Meng’er felt that the world still wasn’t chaotic enough, so she happily added a ‘like’ to the response from the brand.
The situation quickly turned ugly. The two parties had both released completely incompatible statements, so the netizens were stirred, and Ruan Tian found herself on the receiving end of a lot of cruel ridicule.
【Just like her heart, Ruan Tian’s face is quite ugly. Many people want to sign endorsement deals with this brand, but is it possible for the brand to sign them all? Maybe this actress managed to make a tiny splash, but she still needs to sign a contract before she can claim she secured an endorsement, OK? 】
【This sister is really funny. Does she know that there are other first-tier beauty brands owned by the same parent company of the one she’s arguing with? She’s really destroying her own road to success and ensuring she’ll never get famous with her own hands. 】
【Just wondering, how is the TianTian Group feeling? You guys don’t need to be too stubborn, just lie down and laugh with the rest of us.】
Ruan Tian didn’t bother to fight any empty battles on the internet. Instead, she found a lawyer to take on the case at her own expense and contacted Jiang Lili to get her to send her pictures of the contract she had signed previously. Once she had the photos, she really dared to go directly to the brand’s Weibo response and upload them there.
She was quick and decisive, and immediately all of the netizens who had been arguing were stunned.
After all, as soon as the contract was posted, the brand’s position that “No business cooperation agreement was ever negotiated…” immediately became untenable. The person from the brand who had been arguing with Ruan Tian was furious. Did this woman still want to mix around in this industry in the future! ? Did she have to be so aggressive? !
At the same time, Qin Pictures and Huanshi Entertainment announced almost simultaneously that the artists under their respective companies would no longer cooperate with this brand, and also that any previous contracts their artists had with the brand were terminated effective immediately.
These two big companies occupied a large portion of the market and boasted many famous stars that drew large amounts of traffic. Seeing them jump out all of the sudden, the person from the brand was shocked and couldn’t help but go to re-read all the background information they had gathered on Ruan Tian.
Wasn’t she supposed to be just a small young actress who was just emerging! ? Did she actually have some amazing identity? The way these two big companies seemed to be showing an attitude of valuing her even more than those big-time Movie Queens left the person from the brand feeling very confused.
tl begging corner: